The most fundamental benefit of advertising is in its potential to reach a lot of people.
Generally speaking, advertising reaches more people than anything else eg email, events, telemarketing, word of mouth….
Importantly, this includes Organic posting which will always only deliver a much smaller audience than paid advertising. The reason for this is because the social media platforms make their money from selling you access to their audience. So, they are not going to give very much of that audience away for free for your Organic posts!
As we will see in a minute, reaching a lot of people is a vital part of any marketing plan.