Introduction to advertising
By Guy Murphy
Guy is an award-winning strategist, author, and speaker from the advertising industry. He has advised some of the world’s biggest brands and helped create some of the most famous ad campaigns. Guy is the Co-founder of OSSA having been Global CSO at JWT, and Deputy Chairman of BBH.
and Fadi Khater
Fadi has more than 20 years of advertising experience across leading ad agencies, management consultancies, and telecom operators. He has developed social media strategies for some of the most iconic brands including Visa, McDonald's, Vodafone, TikTok, and BlackRock.
What is advertising good at?
1 minute read
Why should small businesses advertise?
2 minute read
Does every single business need to advertise?
1 minute read
How much does it cost to advertise on Facebook, LinkedIn and other social media?
1 minute read
Can I afford to advertise my business?
1 minute read
What should my expectations of advertising be?
1 minute readHow to advertise your small business
What are some of the basics that I need?
1 minute read
What should my ad budget be?
1 minute read
What ads does my business need?
2 minute read
How do I put my ads on Facebook and the other social media platforms?
1 minute read
Who do I want to see my ads?
2 minute read
What kind of results do I get to see and how should I judge the effect?
1 minute read
Are ‘clicks’ a good measure of my advertising effectiveness?
1 minute read
Can I use advertising to create customer leads?
1 minute read
Can my ads still be working even if I don’t see any immediate gain for my business?
1 minute read
How do I make it a bit simpler to judge the effects of my ads?
1 minute readWhat help is at hand to get your advertising done
Do I need to use an advertising agency?
1 minute read
Should I use freelancers to do my paid social ads?
1 minute read
Can I do the advertising for my business myself?
1 minute read
Are there any new on-line services for making advertising?
1 minute read
How do I advertise my business on Facebook, Instagram or LinkedIn?
1 minute read- Partnerships:
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