How do I put my ads on Facebook and the other social media platforms?

For your ads to be seen by anyone, they need to be published in the media space.

For paid social ads this means they need to be placed on Meta (for Facebook and Instagram), LinkedIn, TikTok etc.

These social media platforms have online tools called Ad Managers which define the parameters for your campaign (e.g. cost, timing, targeting) and publish them onto the platforms, as well as showing you the data about how the ads perform. Later we will come on to the different ways to get your ads onto these ad managers.